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A Message from Mike Brotz

What better time than spring in Sheboygan to remind ourselves that

“hope springs eternal,” as Alexander Pope, an 18th century English poet,

wrote.

His words have found their way into American music, books, movies

and television. “Hope springs eternal” was the focus of the memorable

1994 motion picture, “The Shawshank Redemption,” starring Tim Robbins

and Morgan Freeman.

In the conclusion of my remarks at the Plenco Employee Meetings

April 7, I spoke of the Four Pillars of Plenco that have provided enduring

strength over our 82 years in business. Those Pillars include innovation,

enduring relationships, strong financial foundation and a long-range view.

The Four Pillars should give you

and your family confidence and hope

for a continuing positive future at

Plenco, despite the challenges of

2015.

I mentioned a recent Wall Street

Journal article, “An Emotion We All

Need More of,” namely, hope.

Psychologists tell us people who are hopeful have a strategy to achieve

their goals. It isn’t just “wishful thinking.” It’s a firm commitment, a deter-

mination to implement a plan.

We have that strategic thinking at work at Plenco. And each one of you

is part of that team, day in and day out. It’s been said that “Hope is not a

utopian dream. You have to stand up and work for it.”

That’s our focus for 2016. And with it we will see “What a difference a

year makes!”

Michael R. Brotz

President and CEO

‘Hope Springs Eternal!’

Mike

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